There’s nothing extra thrilling for a brand new model than having a big-name star put on your garments. Just one road type snap is able to catapulting a little-known rising designer to new heights of success. Fortunately, superstar stylists typically look to outdoors sources for the freshest, soon-to-be-big-deal labels, and for many who work with style-setters like Zendaya, Dua Lipa, and Cardi B, Up Next Designer seems to be one of the crucial trusted sources.
With a following upwards of 40,000, the Instagram account, which payments itself as “a curated space of young and innovative designers,” has already helped launch quite a lot of small manufacturers into the collective consciousness. Kylie Jenner just lately donned a shimmery beaded two-piece by LA-based designer Erika Maish whereas vacationing in Utah, and English singer-songwriter Jorja Smith wore a printed bodysuit and pants set by Swedish designer Jade Cropper in her newest music video, each of which had been first scouted on Up Next Designer. According to the person behind the account, Albert Ayal, who additionally moonlights as a public relations skilled, the objective was to focus on designers who might not but be capable of afford PR companies.
“There are so many talented creatives out there that unfortunately never get noticed, and I want to change that,” Ayal tells SWF. “I enjoy watching young designers grow in [a career] they love. I want Up Next Designer to give up-and-coming creators and small brands the recognition and exposure they deserve.”
Some of Ayal’s private favourite designers featured on the account embrace the ethically acutely aware model Fal-ash, the futuristic and experimental designer Théo Senesane, and Fatima Minana, who dressed Kendall Jenner for a current advert marketing campaign for the oral magnificence model Moon. Options actually abound — Up Next Designer highlights creatives who boast a variety of experience from avant-garde to patchwork and edgy takes on suiting. And let’s be sincere, what vogue lover does not need know concerning the subsequent extremely sought-after designer earlier than he/she/they blow up? Here’s the rundown of the manufacturers to look out for earlier than they hit your IG feed, courtesy of your new favourite useful resource.