London-based designer Simone Rocha is understood for her romantic, girlish aesthetic impressed by pre-Twentieth-century interval style. For her first collaboration with H&M, Rocha is rediscovering the most effective designs from her previous collections and creating a contemporary wardrobe for your entire household — together with tulle clothes, separates, knitwear, outerwear, event put on, footwear, and informal items for ladies, males, and kids. This is H&M’s first collaboration with an Irish designer.
While Rocha is Irish-born, Simone Rocha x H&M may also be formed by the designer’s multicultural heritage by that includes traditions and crafts from Hong Kong and references to iconic moments in artwork historical past. “We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trinkets. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, exclusively for this collaboration,” stated H&M in a press assertion.
The Simone Rocha x H&M collaboration shall be accessible on Thursday, 11 March in retailer and on-line at H&M. The model makes clear that the items on this collaboration are expertly tailor-made, made to be cherished, and can final a few years to return. “I am so thrilled to be working with H&M on this very special collection,” stated Rocha in a press release. “It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons — it’s such an amazing list of alumni to be a part of.”
Ahead, take a more in-depth take a look at Simone Rocha x H&M.