“So wait a second, how long did it take you to create this shopping site from start to finish?” I requested costume designer, wardrobe curator, and businesswoman Zerina Akers over the telephone. She was out on a stroll, simply in the future earlier than she pushed Black Owned Everything dwell. “You know what’s crazy? It feels like forever, but it’s only been about six months, Sarah,” Zerina mentioned with amusing. “People take five years developing things like this.” She is not mistaken.
I had talked to Zerina again in September 2020 when her concept was slowly coming to fruition. The trade powerhouse — who has labored with the likes of Beyoncé (maybe you keep in mind the unimaginable style in Black Is King), Normani, and Chloe and Halle Bailey — is busy, to place it plainly. But in the course of the pandemic, she launched the Black Owned Everything Instagram account championing Black-owned style, accent, and sweetness companies, and by July she knew she needed to flip her venture right into a shoppable retail area the place she’d invite designers to promote their merchandise, rigorously choosing which manufacturers would dwell alongside each other. Customers can add a number of items to their cart without delay throughout a number of completely different labels, and take a look at understanding they’re supporting all the firms.
Not to say, the interface of the web site is gorgeous, accessible, and clearly shade coordinated with a stylist’s eye. Personally, I’ve been following the Black Owned Everything Instagram for admiration of its aesthetic in addition to for appreciation of its goal. “Even on the page where you see all the brands, I still very much intentionally curated where they sit and who sits next to who, what images are leading the pack, and things like that. So the imagery for me is the most important. It really is what makes us,” Zerina mentioned.
Six months later, Black Owned Everything has formally launched throughout Black History Month, and is open for enterprise with a lineup of distinctive manufacturers you are going to love, and hopefully study much more about. “It was an uphill battle, but I feel like all good things are worth the wait, and making something new, of course there’s going to be obstacles and hurdles. It’s about going through the motions and saying positive through the process. God saves everything. That’s why I’m like, OK, everything’s perfect, and I just have to sit back and let things be.”
Ahead, learn extra about Zerina’s targets as founder and curator of the positioning, and store a few of her favourite selects after the soar.