Fila has teamed up with NYC-based model Krost to provide you with a cool pair of sneakers. Krost, which was began by Samuel Krost, is a mission-driven model with the aim of accelerating consciousness surrounding totally different points, persistently partnering with numerous main non-profit organizations. For this assortment, Krost has teamed up with 9 totally different organizations akin to Food Bank for New York, BK Community Fridges, March For Our Lives, The National Alliance on Mental Illness, Stomp Out Bullying, Encourage Kids Foundation, Freedom March NYC, The Descendants, and advocates dedicated to the LGBTQ+ Empowerment Movement. The marketing campaign options a number of activists in it.
“The purpose behind highlighting activists in this campaign was to dive deeper into the brand’s story by shining a light on the individuals who form the powerful movements we aim to support. We view the collaboration with Fila as an opportunity to tell a comprehensive story that emphasizes the role unity plays in accomplishing positive and meaningful change in the world. By shedding light on these important initiatives, the hope is to encourage this generation to get involved and create similar change,” Samuel instructed us.
The Renno sneakers had been crafted in recycled leather-based and likewise characteristic nylon, suede, and ripstop mesh accents. If you look in the back of the sneakers, you may discover that they are saying, “Support Your Friends.” The better part concerning the sneakers? 10 p.c of gross sales will go to every of the taking part organizations along with a standalone donation from Krost and Fila.
“The inspiration behind the design of the sneaker was to create a balance of durable, high-quality materials, decorative stitching, and a color story that can work with anyone’s wardrobe, coupled with subtle pops of branding utilizing reflecting 3M material,” Sam revealed. “Collaborating with such an iconic brand to produce a never-before-seen silhouette was an incredible milestone for Krost and a significant personal achievement for me, as I grew up seeing my grandfather wear the iconic Fila tracksuits everywhere he went.”
Keep studying to see the marketing campaign photos and store the $118 sneakers too.