Lil Nas X‘s limited-edition satanic-themed Air Max 97 shoes — the ones that cost more than a grand, sold out in under a minute and may contain actual human blood — weren’t licensed by Nike, in line with a swimsuit filed Monday (March 29) in New York federal courtroom.
Nike says MSCHF Product Studio, the corporate the rapper partnered with to launch 666 pairs of kicks, materially altered its trademarked product with out permission and it isn’t thrilled that individuals assume the corporate endorses satanism.
“The material alterations include at least referring to the shoe as the Satan Shoe, adding red ink and human blood to the midsole, adding red embroidered satanic-themed detailing, adding a bronze pentagram to the laces, and adding a new sock liner,” states the grievance. “There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”
Nike is suing MSCHF for trademark infringement and dilution and unfair competitors. It’s looking for compensatory, statutory and punitive damages, plus disgorgement of earnings in an quantity to be decided and is asking the courtroom to order that the footwear and all advertising and marketing supplies be turned over to Nike for destruction.
MSCHF hasn’t but commented on the swimsuit, however Lil Nas X, who isn’t being sued, tweeted about it Monday afternoon utilizing a SpongeBob SquarePants clip.
me after the nike lawsuit pic.twitter.com/XVLjHlSrru
— nope 🏹 (@LilNasX) March 29, 2021
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— GlamCityz (@Glamcityz) March 30, 2021
This article was initially written on Hollywood Reporter