Emma Roberts has been a fan of Austin-born model Understated Leather because it was based by Jennifer Kassell, who goals to attain an Aussie-Americana vibe along with her items. Last 12 months, the label determined to strive taking a Western strategy to pajamas for the primary time and Roberts’s stylists, Brit and Kara Smith, reached out instantly. “We’ve been super lucky, Emma has supported our brand since the beginning, and we’ve always had such a soft spot in our heart for her. Within the first couple of months after starting Understated Leather, we gifted her a custom jacket and since then, we’ve seen nothing but love and support from her over the years,” the UL staff informed POPSUGAR.
Add to that assist a slew of curious followers and followers researching the model of her pink satin pajamas that learn “Count Your Lucky Stars” on the again. As quickly as she posted the look on her Instagram and IGS, the positioning noticed visitors. “We definitely saw a big increase in site traffic and sold a ton of the set since she posted, which we’re so thankful for. We’re still a pretty small brand, so getting this kind of love and support from Emma was incredible. We actually sold out of stock after her post, but they’re available for preorder now.”
The PJs, which retail for $157 for the total set, have been designed earlier than the pandemic, however after all now greater than ever, they’re resonating with prospects — not simply because loungewear is so related, however due to the constructive messaging on the again. “While we’re a leather brand first, we love thinking outside the box and surprising our customer. You don’t see too many Western inspired PJs, so we thought, why not?! It’s been a really successful launch for us and we have more styles and colors in the works for 2021,” Understated Leather stated.
Scroll all the way down to see what all of the hype is about and get on board with Emma’s style in sleepwear. How may you resist?